PixMob unveiled the first ever human video canvas for the Pepsi Super Bowl XLVIII Halftime Show viewed by 111,5 million across the world. During the show, 500 field performers and 80,000 live spectators were incorporated into Bruno Mars’ performance through a debut presentation of PixMob VIDEO interactive LED technology.
To enable this year’s spectacle, custom hats equipped with LED lights were handed to every spectator upon entry to the stadium, while field performers held PixMob LED panels. People became part of the show as PixMob LED hats and panels acted as pixels, transforming the crowd into a huge display screen. Images of the Pepsi logo and the Red Hot Chili Peppers were projected across the audience, creating an immersive and unforgettable user experience.
“Essentially, the hats lit up to transform the entire audience into a huge display screen. The result? It. Looked. Amazing. […] Seriously, how cool would it be to take part in the first-ever human video canvas? According to PixMob chief executive David Parent, all those who attended the game made history, as they were all part of creating the biggest LED screen ever.”