Lollapalooza Brazil

Lollapalooza Brazil

Location

Sao Paulo, Brasil

Crowd

60,000 Festival goers

Device(s)

LED wristbands

Heineken Paints it Green

Heineken Brazil and PixMob developed the Heineken Moment, an innovative take on brand experiences. Each participant’s LED bracelet lit up at once, turning the vast crowd into a green ocean.

Unparalleled brand experience

The PixMob interactive LED Technology made the entire crowd glow the famous Heineken green, synchronized with an installation by visual artist Muti Randolph. An epic, unforgettable Heineken moment.

Testimonials

“Lollapalooza’s Heineken Moment was shortlisted for The Brand Building Award. PixMob’s team was a big part of it, couldn’t have done it without you guys! Thank you!’’

– Renata Da Silva, Project Manager