Sao Paulo, Brasil
60,000 Festival goers
Heineken Brazil and PixMob developed the Heineken Moment, an innovative take on brand experiences. Each participant’s LED bracelet lit up at once, turning the vast crowd into a green ocean.
The PixMob interactive LED Technology made the entire crowd glow the famous Heineken green, synchronized with an installation by visual artist Muti Randolph. An epic, unforgettable Heineken moment.
“Lollapalooza’s Heineken Moment was shortlisted for The Brand Building Award. PixMob’s team was a big part of it, couldn’t have done it without you guys! Thank you!’’
– Renata Da Silva, Project Manager