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Lady Gaga Chromatica Ball 2022



Global Tour




Branded X3

(Re)uniting Lady Gaga and
her Little Monsters

Lady Gaga treated her legion of spirited fans to 20 shows during the summer of 2022, and PixMob helped showcase the passion and exuberance of Gaga Nation by shedding a little light on the subject.

Our goal was to ensure that we lit up the flocks of over-excited Little Monsters who had been waiting far too long for this series of post-pandemic concerts. Gaga and her incomparable lighting team programmed and operated our branded X3 wearables, and the result was nothing less than explosive. Making true on our promise of increased sustainability, the X3 is made with recyclable materials and provides its porters with the same impactful brightness and programmable capabilities that has made us the industry standard for wirelessly controlled LED bracelets, albeit with a new eco-oriented design.

When we started working on this project, we asked ourselves the question, “How can we make Gaga fans feel closer to the artist?” The focus is very much on the artist and her interaction with the piano as well as the audience itself. Our X3 wristbands were a fantastic way to see the fans, quite literally, in the crowd and ensure that the stadium itself became an ever-changing and flowing part of the event. Working together with as grand and alluring an artist as Lady Gaga, we wanted to get the most out of our shows and go as big as possible. The artist is so fan-focused that the vibe inside each concert is palpable.

This pent up energy explodes across the entire stadium and showcases the PixMob motto of “creating togetherness”.

We were standing at the gates watching fans arrive hours before the show and were mesmerized by the amount of effort put forth by her fans. Truly, one of a kind performance, that was made even more memorable, thanks to the participation of arguably the most dedicated legion in modern music.