spinner image

Super Bowl LVI Halftime Show



Inglewood, California


SoFi Stadium


Custom LED Badge

Our brightest product yet

Another opportunity to work with one of the biggest events in the world alongside legends Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar? Sign us up!

Our third consecutive Super Bowl LVI Halftime Show project came with unique challenges. Tasked with developing immersive illumination technology that would function and enthral in a daylight-filled stadium, allowed us to build a unique product that is our brightest to date—The NOVA badge. We provided 70,000 custom branded, NOVA-powered LED badges to all live audience members and the halftime show field cast (dancers, extras, etc.). The badges, designed in Montreal, are brighter than any device the company has ever made previously and are part of a new family of high-brightness PixMob products. Each badge has 10 times the brightness of the company's renowned LED wristbands and is the same technology now used in the permanent installation built into the seats of the SAP Center, home of the San Jose Sharks.