Indochine x The Travelling Light Box

It's a bird! It's a plane! It's - 40 thousand LED pixels on a ceiling!!! Indochine just wrapped their whirlwind tour through Europe - where they immersed fans from floor to ceiling with our X4 wristbands and an LED ceiling made entirely of our NOVA Minis! ✨ Tres tres cool.

Location

Europe

Venue

Arena

Device(s)

X4
NOVA Mini

Step Into the experience, literally

When we were asked if we could rig 40 thousand LED NOVA Mini pixels into every ceiling of every tour stop... all to immerse fans in a giant, rock-and-roll powered light box??

We were like - let's go. Pair that with our X4 LED Wristbands on everyone in the crowd - absolute magic.

A Super Cool Creative Challenge

The creativity of our clients is the limit, and our partners push that limit everyday 🏆. This creative ask was ambitious, and Indochine takes their fan experience very seriously.

Their enthusiasm towards creating new, unexpected live moments made activating our 360 immersion experience a true thrill 🚀

A HUGE thanks to: KMS / Play Two Live, Jean-Christophe Aubrée; Nicola Sirkis; Emilie Cendlak; Nicolas Coullier; Stéphane Desch; Marc Daniel; Claude Muller; Yannick Bastian, Vincent Fransot; Julien Desbrosses, and many more

Rock Star Check

Quelle photo 🤩 crédit @Indochine

Indo-GREEN amirite?

Sorry. But in all seriousness, we proudly deployed our recycling program on each stop of the tour, recouping and reusing our X4 wristbands over multiple shows. Thanks to the Indochine team for their commitment to sustainability to support this 🙏

It's Just So Pretty

At this point I am just writing to fill in this text box. I really just want to include all the photos marketing is allowed to use. Tough choices require tough decisions, and I decided no one on the executive team would read this far. So, enjoy the bonus rounds of beauty 🤩

One more...

Look at it Glow

And last one I think.
360 Immersion

A Starry Sky & an Ocean of Light

The Bright Idea 💡

Indochine wanted their experience to cover as much surface area as possible with special effects. The result = we used both fan wearables and semi-permanent pixels to turn each venue into an immersive “box of light” - using every inch of the ceiling and crowd to enable dynamic effects that could travel in any direction.

Small But Mighty Immersion

This activation required a lightweight LED product that could be safely and effectively installed (and uninstalled) across a wide range of ceiling structures in different venues. The versatility of our NOVA Mini’s made it the perfect fit to bring Indochine's vision to life.

The Technical Stuff (for the nerds)

We used 2x the tech on this badboy. On the ceiling - tens of thousands of our wireless NOVA Mini LEDs. In the crowd, thousands of fans outfitted with our X4 LED wristbands. Both powered by Infrared controller technology, the two products worked together to mirror and extend effects in a 360 experience.

Talk About a View

Seeing how the effects brought fans into the world of the show was incredible. We were so excited to see how our LED integration would impact the audience and storytelling experience - and we were really thrilled to have been able to make each venue a world of its own.

Isn't she loveeeellllyyyy

Again I am just filling in this textbox, because I wanted to use another photo, but didn't want to bore people into oblivion. Enjoy once again.