NBA All-Star Weekend in Indianapolis

An All-Star Fan Experience

We lit up basketball fandom at the NBA All-Star Weekend in Indianapolis, where we transformed Lucas Oil Stadium and Gainbridge Field House into a playground of pure fan energy.

Location

Indianapolis, US

Venue

Lucas Oil & Gainbridge Field House

Device(s)

X4 with custom strap, NOVAs.

We used our advanced-immersion X4 Wristbands and our ultra-bright semi-permanent NOVAs to captivate over 70,000 fans for three incredible nights of basketball magic.

Our wearables made every fan a dazzling part of an immersive light show, which ignited the crowd and stadium at key in-game moments and during intermissions.

One of our favorite moments included when Pacer’s mascot “Boomer” used our interactive wand controller to play a game of light tag with the crowd, chasing and painting fans in effects in realtime..

We had an amazing time at what was an exhilarating weekend for basketball fandom, with the weekend’s matches garnering record engagement and viewership.

A huge thank you to the Pacers, who were our incredible hosts during our time in Indy!